Brief
Kuri Kuri is a bold new cornflakes brand
targeting Gen Z with unexpected sweet and
savory flavors. The goal was to break away
from boring breakfast stereotypes and launch a
brand full of personality and fun.
Idea
We created five standout flavors that pushed the
boundaries of what cereal could look and taste like:
Orange & Dark Chocolate, Strawberry Matcha Swirl,
Blueberry Vanilla Crumble, Garlic & Herbs, and
Avocado Chili
Crunch. Each box was designed with a
bold color palette and hand-drawn illustrations that told
a small story.
From a woman picking oranges in a sunlit field to herbs
scattered across rolling hills, every pack had its visual
world. The logo was crafted to evoke a fun and crunchy
feel, matching the vibrant attitude of the product.
From
flavor names to design language, KuriKuri was built to
turn heads on shelves and stand out online.
