Brief
Afterluxe is a luxury upcycling brand that
transforms discarded materials into elegant
products. The client wanted a refined visual
identity that could communicate both luxury and
purpose without losing the sustainability
essence.
The focus was on creating a cohesive branding
and visual concept that could be applied across
all touchpoints.
Idea
We designed a clean and elevated identity with a
modern serif logo and a muted, sophisticated color
palette. The packaging and print collaterals, including
tags, labels, artisan story cards, and thank-you notes,
were developed to reflect transformation and care.
Each element was designed to feel intentional and
premium while staying true to the sustainable
philosophy of the brand. Afterluxe’s branding
positions the brand as a quiet luxury with purpose.
