Brief
Fore Her is a women-focused premium golf club
originally established in 1996. The client came
to us seeking a complete rebrand, starting from
the name itself to create something bold,
timeless, and reflective of
a new era.
The goal was to leave behind the traditional,
male-centric image of golf and build a space
that felt elevated, inclusive, and proudly made
for women.
Idea
We named the brand Fore Her as a play on the classic
golf term “Fore!” while clearly centering women in both
name and purpose. It signals a shift. This isn’t a side
space for women; this is her space. The tagline “She’s
not
next. She’s now.” positioned the brand with intent and
confidence.
The visual identity brought in old-money elegance with
modern restraint, script-meets-serif typography, a rich
yet understated palette, and elevated graphic language.
Fore Her stands as a refined yet powerful brand
for
women who aren’t waiting for permission to take up
space in the game. They already have.
