Brief
Kapila started as a custom printing business
offering t-shirts, mugs, diaries, and more. The
founders wanted to expand into three key
verticals: corporate bulk orders, personalized
gifting products, and a ready-to-sell
line of
trend-driven t-shirts for Gen Z and young
millennials. They came to us with the name in
place and a vision for something bigger.
Idea
We rebranded Kapila with a fresh logo, visual identity,
tagline, and a clear brand tone to unify all verticals. Our
team developed over 100 unique t-shirt designs across
categories, typography, devotional, characters,
pop
culture, and trending internet themes.
We led model shoots, created content for their Instagram,
and launched new product drops using carousels, reels,
and design-first visuals. Everything from packaging to
social media was designed to feel bold, young,
and
culturally in tune with their target audience.
