Brief
DRØM is an experiential chocolate brand
designed for the bold. Built for a young, curious
audience, the goal was to create a brand that
felt surreal, premium, and artistic without
losing its edge.
It wasn’t about being another “craft chocolate” brand. It was about building a world that would stop people in their tracks and spark obsession.
Idea
We built DRØM as a sensory escape, a brand that feels like falling into a dream you didn’t know you remembered. Every detail, from the collage-inspired art style to the electric color-coded flavors, was designed to stir something deep and nostalgic.
The logo stayed sharp and minimal to balance the richness of the visuals. Bars were shaped with unpredictable break lines, and packaging revealed secret collectible artwork beneath each layer. Each flavor brought together ingredients and moods that felt oddly familiar yet entirely new. DRØM doesn’t just taste different, it takes you somewhere. Somewhere surreal. Somewhere personal. A world made for those who crave wonder.
