Brief
Vero Amore is one of the older, established
Italian restaurants. It was time for a brand
refresh to reach a younger audience while
maintaining the warmth and soul of the
restaurant. They wanted to celebrate Italian
colors, food, and culture through a visual
identity that felt lively, modern, and engaging.
Idea
We created a soft, nostalgic visual identity with a
vibrant color palette inspired by Italy, particularly Sicily,
combining yellows, blues, and whites. The logo,
typography, and print collaterals were carefully
designed to feel elegant yet playful.
We also developed packaging elements, including pizza
boxes and other takeaway materials, to extend the
brand experience beyond the restaurant. The Instagram
grid and visual system reflected the love for food and
culture, creating a cohesive brand presence that felt
fresh, modern, and full of heart.
